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Creative Arts Marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.

By: Contributor(s): Material type: TextPublisher: New York : Routledge, 2017Edition: 3rd editionDescription: XVIII,360PContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0750657375
Subject(s): Additional physical formats: Print version:: Creative arts marketingDDC classification:
  • 700.68/8 23
LOC classification:
  • NX634 .O582 2003
Contents:
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
List(s) this item appears in: marketing | Creative Economy
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Karen NX634 .O582 2003 (Browse shelf) 1 Available 2020-1872

Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.

Description based on print version record and CIP data provided by publisher.

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