Image from Google Jackets

Normal view MARC view ISBD view

Essentials of Marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type:

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

0072894822 (alk. paper)
0071179089 (international ed.)

Subject(s):

Marketing

DDC classification:

658.8 21

LOC classification:

HF5415 .M378 2000

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Karen				HF5415 .M378 2000 (Browse shelf(Opens below))				2	Available			2020-1135
	Book	Karen				HF5415 .M378 2000 (Browse shelf(Opens below))				1	Available			2020-0903
	Book	Nairobi				HF5415 .M378 2000 (Browse shelf(Opens below))					Available			021079

Includes indexes.

There are no comments on this title.

to post a comment.

Previous

Back to results

Next

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

1 Principles of a Growing Economy.
by Hamberg, Daniel.
2 Labor and the National Economy.
by Bowen, William G.
3 Income, Employment, and Economic Growth.
by Peterson, Wallace C.
4 Changing Patterns in Foreign Trade and Payments.
by Balassa, Bela A.,
5 Economic development :
by Higgins, Benjamin Howard
6 An Introduction To Managerial Fnance
by Bierman, Harold.
7 Microeconomics :
by Mansfield, Edwin.
8 The Dynamics of Disaster. /
by Kieffer, Susan W
9 World politics :
by Frieden, Jeffry A.
10 The Crash That Defined Modern Economics.
by Wapshott, Nicholas.
11 Microeconomics Analysis.
by Varian, Hal R.
12 Essentials Readings in World Politics
13 Discover Biology /
14 Essentials of International Relations /
by Mingst, Karen A.,
15 Intermediate Microeconomics :
by Bergstrom, C Theodore
16 Introduction to Sociology /
by Giddens, Anthony.
17 Essentials of Comparative Politics /
by O'Neil, Patrick H.,
18 Doing Ethics :
by Vaughn, Lewis.
19 Worlds Together, Worlds Apart :
20 Macroeconomics :
by Jones, Charles I.

Close

© Cooperative University Library Karen, P. O. 24814-00502 Karen Nairobi Nairobi Kenya
Tel.: +254 020 8891401-4