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Promotion and Integrated Marketing Communications / Richard J. Semenik.

By: Material type: TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002.Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN:
  • 0324062532 (core text with Info Trac)
  • 0324125682 (core text only)
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5837 .S45 2002
List(s) this item appears in: Public relations and advertising | marketing | MSc-Marketing,Innovation and Technology
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Karen HF5837 .S45 2002 (Browse shelf) Available 2020-0584

Includes bibliographical references and indexes.

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