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Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN:
  • 0073529850 (alk. paper)
  • 9780073529851
Other title:
  • Consumer behavior & marketing strategy [Cover title]
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.3 .P468 2008
Online resources:
List(s) this item appears in: marketing
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Karen HF5415.3 .P468 2008 (Browse shelf) 7 Available 2020-3426
Book Karen HF5415.3 .P468 2008 (Browse shelf) 6 Available 2020-3427
Short Loan Karen HF5415.3 .P468 2008 (Browse shelf) 2 Available 2020-0927
Book Karen HF5415.3 .P468 2008 (Browse shelf) 3 Available 2020-0928
General book Karen HF5415.3 .P468 2008 (Browse shelf) 4 Available 2020-0929
Reserve Karen HF5415.3 .P468 2008 (Browse shelf) 1 Not for loan 2020-0079
Book Nairobi HF5415.3 .P468 2008 (Browse shelf) 5 Available 021083

Includes bibliographical references (p. 499-528) and indexes.

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