Microsoft 2.0 : how Microsoft plans to stay relevant in the post-Gates era / Mary Jo Foley.
Material type:
TextPublication details: Indianapolis, IN : John Wiley & Sons, c2008.Description: xvii, 285 p. ; 24 cmISBN: - 9780470191385 (cloth)
- 0470191384 (cloth)
- 338.7/6100530973 22
- HD9696.2.U64 M5336 2008
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Karen | HD9696.2.U64 M5336 2008 (Browse shelf(Opens below)) | 2 | Available | 2020-0166 | |||||||||||||
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Book
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Karen | HD9696.2.U64 M5336 2008 (Browse shelf(Opens below)) | 1 | Available | 2020-0071 |
Includes bibliographical references (p. [269]-273) and index.
Introduction : Microsoft 2.0 : welcome to the new (post-Gatesian) Microsoft -- Microsoft 1.0 : it was all about Bill -- Microsoft 2.0 : The buzzwords -- Microsoft 2.0 : the people -- Microsoft 2.0 : Products on the near-term radar screen -- Microsoft 2.0 : Big-bet products -- Microsoft 2.0 : tried and true business models -- Microsoft 2.0 : untried but unavoidable business models -- Conclusion : on to Microsoft 3.0.
Presents an analysis of Microsoft's future without Bill Gates, evaluating the prospects of the company keeping up with technological innovations and remaining a market leader against an increasing number of competitors.
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