Managing Innovation : Integrating Technological, Market and Organizational Change / Joe Tidd and John Bessant.
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TextPublication details: Chichester, England : Hoboken, NJ : Wiley, 2013.Edition: 4th edDescription: xv , 622 p. : ill. ; 25 cmISBN: - 9788126534050 (pbk.)
- 0470998105 (pbk.)
- HD45 .T55 2013
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Includes bibliographical references and index.
Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation.
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