The Co-operative University of Kenya Library
Image from Google Jackets

Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy

By: Material type: TextPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. col. ill., maps 28 cm 1 computer laser optical disk (4 3/4 in.)ISBN:
  • 0071121102
Subject(s): LOC classification:
  • HF5415.13   .M369 2002
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General book Karen HF5415.13 .M369 2002 (Browse shelf) 3 Available 015197
General book Karen HF5415.13 .M369 2002 (Browse shelf) 4 Available 015194
General book Karen HF5415.13 .M369 2002 (Browse shelf) 1 Available
General book Nairobi HF5415.13 .M369 2002 (Browse shelf) 2 Available 015196
General book Nairobi HF5415.13 .M369 2002 (Browse shelf) 5 Available 013106

Includes bibiliographical references (p. 754-810) and indexes.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close
© Cooperative University Library Karen, P. O. 24814-00502 Karen Nairobi Nairobi Kenya
Tel.: +254 020 8891401-4