Basic Marketing: Concepts, Decisions, and Strategies [by] Edward W. Cundiff [and] Richard R. Still.
Material type:
TextPublication details: Englewood Cliffs, N.J., Prentice-Hall [1971]Edition: 2d edDescription: xi, 627 p. illus. 24 cmISBN: - 0130626384
- 658.8
- HF5415 .C79 1971
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General book
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Karen | HF5415 .C79 1971 (Browse shelf(Opens below)) | 1 | Available | 006211 |
First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.
Includes bibliographical references.
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