Strategy Maps/ Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan, David P. Norton
Material type:
TextPublication details: Boston : Harvard Business School Press, 2004.Description: xviii, 454 p. : ill. 24 cmISBN: - 1591391342 (alk. paper
- HD30.28 .K35443 2004
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General book
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Karen | HD30.28 .K35443 2004 (Browse shelf(Opens below)) | 1 | Available | 012961 |
Includes bibliographical references and index.
|a Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
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