Basic marketing : a Marketing Strategy Planning Approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.

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TextPublisher: New York, NY : McGraw-Hill Irwin, [2014]Edition: 19th editionDescription: xl, 725 pages : color illustrations ; 29 cmContent type:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General book	Karen				HF5415.13 .M369 2014 (Browse shelf(Opens below))				1	Available			2024-2852

Includes bibliographical references and index.

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