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Services marketing : principles and practice / Adrian Palmer, Catherine Cole.

By: Contributor(s): Material type: TextPublication details: Englewood Cliffs, NJ : Prentice Hall, c1995.Description: xxi, 389 p. : ill. ; 25 cmISBN:
  • 0023905638
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HD9980.5 .P26 1995
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Includes bibliographical references and index.

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