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Essentials of Marketing : a Global-managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type:

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN:

0256183414

Subject(s):

Marketing

DDC classification:

658.8 20

LOC classification:

HF5415 .M378 1997

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McCarthy's name appears first in previous ed.

Includes bibliographical references (p. 574-610) and indexes.

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