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Marketing Research / A. Parasuraman, Dhruv Grewal, R. Kishnan.

By:

Parasuraman, A

Contributor(s):

Material type:

TextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN:

061866064X (instructor's exam copy)
0618660631 (main student text)

Subject(s):

Marketing research

DDC classification:

658.8/3 22

LOC classification:

HF5415.2 .P373 2007

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Includes bibliographical references (p. 581-611) and indexes.

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