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Consumer Behavior : A Strategic Approach / Henry Assael.

By: Material type: TextPublication details: Boston : Houghton Mifflin, c2004.Description: xxiii, 631 p. : col. ill. ; 27 cmISBN:
  • 0618222154
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.3 .A828 2004
Online resources:
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