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International Business : The Challenges of Globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 6th edDescription: xxviii, 481 p. : col. ill., col. maps ; 28 cmISBN:
  • 9780132555753
Subject(s): DDC classification:
  • 658/.049 22
LOC classification:
  • HD62.4 .W586 2010
Contents:
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
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Includes bibliographical references (p. 437-458) and indexes.

Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.

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