Basic Marketing Research : applications to contemporary issues / Naresh K. Malhotra.

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TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002.Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Free student CD included: SPSS student edition 10.0 for windows.

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.

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