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Promotion and Integrated Marketing Communications / Richard J. Semenik.

By:

Semenik, Richard J

Material type:

TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002.Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN:

0324062532 (core text with Info Trac)
0324125682 (core text only)

Subject(s):

DDC classification:

659.1 21

LOC classification:

HF5837 .S45 2002

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