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Applications in Basic Marketing.

Contributor(s): Material type: Continuing resourcePublication details: Homewood, IL : Irwin, ©1990-Description: volumes : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISSN:
  • 1099-5579
Subject(s): Genre/Form: Additional physical formats: Online version:: Applications in basic marketingDDC classification:
  • 658.8/005 20
LOC classification:
  • HF5410 .A67
Summary: "Clippings from the popular business press."
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Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Latest issue consulted: 2004/2005.

Earlier selection Decision based on 1990

Title from title page.

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