Essentials of Marketing Research / Joseph F. Hair, Jr. ... [et al.].
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TextPublication details: Boston : McGraw-Hill/Higher Education, c2008.Edition: 1st edDescription: xvi, 382 p. : ill. ; 26 cmISBN: - 9780073381022 (alk. paper)
- 0073381020 (alk. paper)
- 658.8/3 22
- HF5415.2 .E894 2008
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Includes bibliographical references (p. [358]-361) and index.
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