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Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN:
  • 0073529850 (alk. paper)
  • 9780073529851
Other title:
  • Consumer behavior & marketing strategy [Cover title]
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.3 .P468 2008
Online resources:
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Includes bibliographical references (p. 499-528) and indexes.

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