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International Marketing / Philip R. Cateora, John L. Graham.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2007.Edition: 13th edDescription: xxxii, 702 p. : col. ill., col. maps ; 29 cmISBN:
  • 0073080063 (alk. paper)
  • 9780073080062
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .C375 2007
Online resources:
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Includes index.

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