Advertising in the Marketplace / John D. Burke.
Material type:
TextSeries: The Gregg/McGraw-Hill marketing seriesPublication details: New York : Gregg Division, McGraw-Hill, c1980.Edition: 2d edDescription: ix, 454 p., [8] leaves of plates : ill. ; 25 cmSubject(s): LOC classification: - HF5823 .B855 1980
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Includes bibliographical references and index.
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