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Marketing : The Basics / Karl Moore and Niketh Pareek.

By: Contributor(s): Material type: TextSeries: The basicsPublication details: London ; New York : Routledge, 2010.Description: vi, 240 p. : ill.; 21 cmISBN:
  • 0415380804 (hbk.)
  • 9780415380805 (hbk.)
  • 0415380790 (pbk.)
  • 9780415380799 (pbk.)
  • 0203967518 (ebk.)
  • 9780203967515 (ebk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M664 2006
Other classification:
  • 85.40
Online resources:
Contents:
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.
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Includes bibliographical references and index.

What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.

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