Total Relationship Marketing Evert Gummesson. Marketing Management, Relationship Strategy,
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TextPublication details: Boston, Mass : Butterworth-Heinemann, c1999Edition: 3rd edDescription: xiii, 376 p. : ill. 25 cmISBN: - 9780750686334
- HF5415.55 .G86 1999
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Includes bibliographical references and index.
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