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Marketing Strategies : new approaches, new techniques edited by Malcolm McDonald.

By: Contributor(s): Material type: TextPublication details: Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A : Pergamon, 1995.Description: xiv, 278p. : ill. ; 24 cmISBN:
  • 0080425720
Subject(s): LOC classification:
  • HF5415.2  .M3587 1995
Online resources:
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Includes bibliographical references and index.

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