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Strategy Maps/ Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan, David P. Norton

By: Material type: TextPublication details: Boston : Harvard Business School Press, 2004.Description: xviii, 454 p. : ill. 24 cmISBN:
  • 1591391342 (alk. paper
Subject(s): LOC classification:
  • HD30.28  .K35443 2004
Contents:
|a Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
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Includes bibliographical references and index.

|a Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

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