Essentials of Marketing : a Global-managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy.

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TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General book	Karen				HF5415 .M378 1997 (Browse shelf(Opens below))				1	Available			2024-0216

McCarthy's name appears first in previous ed.

Includes bibliographical references (p. 574-610) and indexes.

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