The Co-operative University of Kenya Library

Strategic Market Management (Record no. 997)

MARC details
000 -LEADER
fixed length control field 00588nam a22002177a 4500
001 - CONTROL NUMBER
control field 014452
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210407170342.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140606b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126516049
Terms of availability availlable
040 ## - CATALOGING SOURCE
Original cataloging agency cuck
Language of cataloging eng
Transcribing agency cuck
Modifying agency cuck
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .A15 2005
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 1267
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Strategic Market Management
Statement of responsibility, etc. Aaker A. David
250 ## - EDITION STATEMENT
Edition statement 7th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. john wiley&sons inc
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xii,356p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 365
Topical term or geographic name as entry element Marketing -management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Karen Karen 06/06/2014 014452   HF5415.13 .A15 2005 014452 06/06/2014 1 06/06/2014 General book

© Cooperative University Library Karen, P. O. 24814-00502 Karen Nairobi Nairobi Kenya
Tel.: +254 020 8891401-4