The Co-operative University of Kenya Library

Selling and Sales Management (Record no. 631)

MARC details
000 -LEADER
fixed length control field 01262nam a2200229 4500
001 - CONTROL NUMBER
control field 011284
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210409113130.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140512b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273720652 (pbk.), 0273720651 (pbk.)
Terms of availability Available
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency CUCK
Modifying agency CUCK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.25
Item number .J63 2000
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 730
Personal name Jobber, David,
Dates associated with a name 1947-
245 ## - TITLE STATEMENT
Title Selling and Sales Management
Statement of responsibility, etc. David Jobber, Geoffrey Lancaster.
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow, England ; New York
Name of publisher, distributor, etc. Prentice Hall/Financial Times,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 453p.:
Other physical details ill.
Dimensions 25cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 731
Topical term or geographic name as entry element selling, Sales management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Karen Karen 12/05/2014 011284 6 1 HF5438.25 .J63 2000 011284 03/09/2018 20/08/2018 1 12/05/2014 General book
    Library of Congress Classification     Karen Karen 15/05/2014   10 1 HF5438.25 .J63 2000 011283 19/10/2022 14/10/2022 2 15/05/2014 General book
    Library of Congress Classification     Karen Karen 13/06/2014   2   HF5438.25 .J63 2000 011282 07/12/2020 16/03/2020 3 13/06/2014 Short Loan
    Library of Congress Classification     Karen Karen 05/10/2021       HF5438.25 .J63 2000 2021-0421 05/10/2021   4 05/10/2021 General book

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