The Co-operative University of Kenya Library

The New Rules of Marketing and PR. (Record no. 4845)

MARC details
000 -LEADER
fixed length control field 00627nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210923130210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150706b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118488768
024 ## - OTHER STANDARD IDENTIFIER
Terms of availability Available
040 ## - CATALOGING SOURCE
Original cataloging agency CUCK
Language of cataloging eng
Transcribing agency CUCK
Modifying agency CUCK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .S393 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Meerman, David.
245 ## - TITLE STATEMENT
Title The New Rules of Marketing and PR.
Statement of responsibility, etc. David Meerman Scott
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. John wiley,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 439p. :
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Number of part/section of a work How to use social media online video mobile ApplicationsBlogs.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Karen Karen 06/07/2015   HF5415.1265 .S393 2013 018107 05/08/2026 1 06/07/2015 Short Loan
    Library of Congress Classification     Karen Karen 12/10/2015   HF5415.1265 .S393 2013 018376 12/10/2015 2 12/10/2015 Short Loan

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