The Co-operative University of Kenya Library

International Marketing Strategy (Record no. 4111)

MARC details
000 -LEADER
fixed length control field 00796nam a22002297a 4500
001 - CONTROL NUMBER
control field 007381
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210407144607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141108b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750640286
Terms of availability available
040 ## - CATALOGING SOURCE
Original cataloging agency cuck
Language of cataloging eng.
Transcribing agency cuck
Modifying agency cuck
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .F54 1998
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 3533
Personal name Fifield, Paul
245 ## - TITLE STATEMENT
Title International Marketing Strategy
Statement of responsibility, etc. Paul Fifield; Keith Lewis; Chartered Institute of Marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Oxford ; Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann
Date of publication, distribution, etc. , 1998
300 ## - PHYSICAL DESCRIPTION
Extent 248p.
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc has bibliographical reference and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3538
Topical term or geographic name as entry element Export marketing. Internationales Marketing. International marketing
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 3536
Personal name Lewis, Keith
710 ## - ADDED ENTRY--CORPORATE NAME
9 (RLIN) 3539
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out
    Library of Congress Classification     Karen Karen 08/11/2014 007381   HF5415 .F54 1998 007381 08/11/2014 1 08/11/2014 General book  
    Library of Congress Classification     Nairobi Nairobi 23/02/2015 007382   HF5415 .F54 1998 007382 23/02/2015 2 23/02/2015 General book  
    Library of Congress Classification     Nairobi Nairobi 06/07/2017 013035 1 HF5415 .F54 1998 013035 02/12/2020 3 06/07/2017 General book 06/07/2017

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