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Consumers

Arnould, Eric J.

Consumers Eric Arnould, Linda Price, George Zinkhan. - 2ND ED - Boston McGraw-Hill/Irwin, c2004. - xxv, 845, [22] p. col. ill.. 27 cm

Includes bibliographical references and indexes.

ISBN: 0071247092 ,0072537140 (alk. paper),0071214267 (international : alk. paper) AVAILLABLE

Subjects--Topical Terms: --United States.

LC Class. No.: HF5415.32 / .A76 2004

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